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How to use RPA to supercharge your CRM activity

Robotic Process Automation (RPA) is a technology that's giving automotive businesses a new way to unlock revenue generating potential.

Robotic Process Automation (RPA) uses either computer software or robots to manipulate data and execute labour intensive processes. It can help automotive businesses manage headcount productivity and reduce cost.  

As we move further into a digital era, things are changing quickly and RPA is opening up new opportunities every day. This includes new ways for dealers to streamline mundane tasks and free up time for team members to focus on face-to-face interactions. At the same time it delivers operational efficiencies remotely and supports accurate communications activity to maximise profitability.

How does RPA Work?

RPA allows users to create digital actions - it is an automated technology which helps to execute operational business processes.  

We help dealers use RPA to create virtual assistants that can interact with any DMS or third-party system. The virtual assistants are designed to enable intelligent automation - carrying our repetitive tasks such as data validation. All you need to do is show the assistant what to do and then it will mimic the actions perfectly.

What can be automated?

Processes that usually take up human hours, with work that requires minimal skill or creativity, are a good fit for RPA.

Applying this to automotive retailing, there are a number of areas where RPA can help. For example, it can review your vehicle data and update changes to registration dates and numbers or it can update incorrect number plates where a cherished plate has been used.

It can review consents taken from external campaigns and update them across multiple systems -  saving time for your staff to concentrate on more productive tasks.  

It also opens up opportunities to automate a number of other back-office tasks to reduce human errors and increase your business productivity.

Tailor Made Solutions

As RPA can be programmed to mimic human actions, we can tailor make virtual assistants that fit seamlessly into your business - helping you ensure that your sales teams are freed up to work as efficiently as possible and not spending time closing down historical tasks.

We’ll tell your virtual assistants exactly what you need them to do – they will carry out these tasks consistently, they won’t take any time off and will work 7 days a week if you want them to.

Automotive automation at its finest.

For more information about how we can help you introduce RPA into your automotive business please email enquiries@kcslimited.co.uk or call us on +44 (0) 1635 905 985.

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